Episode 20 - The Business

A colossus appears in Florida, and with stunning proficiency, conjures a brand new economic model out of the forgotten coast, reaching the very doorstep of Biscayne Bay.

 
Flagler’s luxurious Ponce de Leon Hotel in St. Augustine launched his project of carving a new American Riviera out of Florida. Source: Library of Congress

Flagler’s luxurious Ponce de Leon Hotel in St. Augustine launched his project of carving a new American Riviera out of Florida.
Source: Library of Congress

Flagler’s Hotel Alcazar in St. Augustine. Source: Florida Memory

Flagler’s Hotel Alcazar in St. Augustine.
Source: Florida Memory

Flagler’s Cordova Hotel in St. Augustine. Source: Florida Memory

Flagler’s Cordova Hotel in St. Augustine.
Source: Florida Memory

Flagler’s Ormond Hotel in Ormond Beach. Source: Florida Memory

Flagler’s Ormond Hotel in Ormond Beach.
Source: Florida Memory

The ornate central parlor of the Ponce hosted America’s rich and famous for decades. Source: Florida Memory

The ornate central parlor of the Ponce hosted America’s rich and famous for decades.
Source: Florida Memory

Guests at the Ponce dined in the lap of luxury. Source: Florida Memory

Guests at the Ponce dined in the lap of luxury.
Source: Florida Memory

A sample of the fare served at the Ponce. Source: Florida Memory

A sample of the fare served at the Ponce.
Source: Florida Memory

The Alcazar boasted the largest indoor swimming pool on Earth. Photo by William Henry Jackson. Source: Shorpy

The Alcazar boasted the largest indoor swimming pool on Earth.
Photo by William Henry Jackson. Source: Shorpy

Railroad builder Henry Plant was Flagler’s chief business rival in Florida. Source: Wikipedia

Railroad builder Henry Plant was Flagler’s chief business rival in Florida.
Source: Wikipedia

The Tampa Bay Hotel was Henry Plant’s answer to the Ponce. Source: Historical Florida

The Tampa Bay Hotel was Henry Plant’s answer to the Ponce.
Source: Historical Florida

 
The approximate route taken by the Ingraham Expedition to investigate the possibility of building a Plant System railway through the Everglades. Source: University of Florida Libraries

The approximate route taken by the Ingraham Expedition to investigate the possibility of building a Plant System railway through the Everglades.
Source: University of Florida Libraries

 
Citrus farming was the backbone of the emerging Florida economy, providing the critical freight clientele for Flagler’s railway. Source: Florida Memory

Citrus farming was the backbone of the emerging Florida economy, providing the critical freight clientele for Flagler’s railway.
Source: Florida Memory

As Flagler’s railway made its way down Florida’s coast, new communities popped up around the little stations along the way, such as this one at New Smyrna. Source: Library of Congress

As Flagler’s railway made its way down Florida’s coast, new communities popped up around the little stations along the way, such as this one at New Smyrna.
Source: Library of Congress

The short (and short-lived) Jupiter and Lake Worth Railway linked disparate parts of the Plant System. It was made obsolete by Flagler’s train to West Palm. Source: Library of Congress

The short Jupiter and Lake Worth Railway linked disparate parts of the Plant System. It was made obsolete by Flagler’s train to West Palm.
Source: Library of Congress

The Royal Poinciana Hotel put Palm Beach and South Florida on the map, and became Flagler’s flagship resort. Source: Florida Memory

The Royal Poinciana Hotel put Palm Beach and South Florida on the map, and became Flagler’s flagship resort.
Source: Florida Memory

The enormous edifice of the Royal Poinciana was at one point the largest wooden structure on Earth. Source: Florida Memory

The enormous edifice of the Royal Poinciana was at one point the largest wooden structure on Earth.
Source: Florida Memory

The oceanside Breakers hotel complemented the Royal Poinciana and overlooked the breaking waves of the Atlantic. This 5-star hotel still operates today. Source: Florida Memory

The oceanside Breakers hotel complemented the Royal Poinciana and overlooked the breaking waves of the Atlantic. This 5-star hotel still operates today.
Source: Florida Memory

A mule-drawn trolley carried guests between the Royal Poinciana and Breakers hotels. Source: Florida Memory

A mule-drawn trolley carried guests between the Royal Poinciana and Breakers hotels.
Source: Florida Memory